Stories from the Road – Tyler, Texas
By: A Chevy Texan
July 25, 2012 9:02 am CT
The relationship between customers and GM employees goes past a dotted line. Great products. Innovative business solutions. Exceptional customer experience. GM measures its success through yours.
“When you have a commercial business, it’s a relationship,” says Pam Hall, president of Hall GMC. “You’re taking care of [customers] in parts and service, as well as sales.”
These promising relationships were the inspiration behind GM Fleet and Commercial’s latest digital advertising campaign, “Stories from the Road.” Each video showcases a customer testimonial relevant to a different theme or quality of GM fleet vehicles.
Based out of Tyler, Texas, Meals on Wheels Ministry, Inc. is a food service provider for more than 3,000 homebound senior citizens and disabled persons in East Texas. Every weekday, a fresh meal is prepared and home-delivered by compassionate volunteers. Traveling more than 624,000 miles a year, the GMC Savana cargo van is the workhorse of the operation, representing GM’s dependability and reliability.
The men and women at Meals on Wheels work long days and need dependable vehicles, driving as far as 120 miles at a time. Their GMC Savana cannot let them down because failure has incredible ramifications. For many of the recipients, these are the only meals they will have all day. It’s not a hit and miss operation.
“A person that needs a meal needs it today. Not tomorrow, not next week, not next month and not next year,” says Mike Powell, executive director and CEO of Meals on Wheels.
Through their efforts and daily contact, Meals on Wheels enables senior citizens and disabled persons to remain independent and living in their own homes as long as possible.
“Feeding everybody that was supposed to be fed that day, that’s success,” says Mark Shaw, operations director of Meals on Wheels.
No matter the problem, Shaw knows GM and Meals on Wheels are as “dependable as the sunrise.”