Chevy Confidence: Love It or Return It
By: A Chevy Texan
July 19, 2012 2:03 pm CT
How often do you honestly get to test drive something? We’re not talking about a simple spin around the neighborhood. We’re talking about the full experience.
Chevrolet wants you to have that option before choosing your next car or truck. The Chevy Confidence program lets you get full access to the latest Chevrolet models for two months before making your final decision.
“[Customers] can actually build sort of a long-term relationship with a car,” says Chris Perry, Chevrolet global vice president of marketing. “In a couple of days or an overnight test drive, you don’t get the chance to live with a vehicle and make sure it meets all your needs. This gives people a chance to do just that.”
Under “Total Confidence Pricing,” Chevy will offer its entire 2012 line at “special preferred prices” in addition to all current vehicle-specific incentives. The “Love It or Return It” part of the program will allow customers to return vehicles bought during the program with less than 4,000 miles driven and no physical damage, 30 to 60 days from the purchase date. The offer is scheduled to end September 4, but the date could be extended based on customer reaction.
“The Confidence Program builds on the already-impressive Chevrolet momentum of record-breaking sales around the world, a complete transformation of its product line, and an improved dealer experience with new showrooms and staff that is more highly trained to deliver a greater level of customer service (Dale Buss).”