Chevrolet Continues to Support Breast Cancer Fight
By: Lauren Indiveri
October 18, 2012 5:00 pm CT
Chevrolet and General Motors employees, dealers and customers are again uniting against breast cancer, hoping to exceed the nearly $1.1 million raised by the American Cancer Society in 2011 through Chevrolet’s nationwide grassroots support of Making Strides Against Breast Cancerwalks and other activities.
This October’s events include employee- and dealership-sponsored fund-raising walks; a Chevrolet Certified Service matching rebate contribution program; appearances by a specially themed pink Camaro SS pace car and USAC National Midget Car; and test-drive contributions at selected Southern Women’s Shows. Additional Chevrolet activities will be announced in October.
The towers of GM’s Renaissance Center world headquarters in Detroit will once again be lit with bands of pink to commemorate Breast Cancer Awareness Month.
Even the all-new Chevrolet Spark will join in the fight. A special “Pink Out” Spark is designed to honor breast cancer survivors and supporters. It wears a production Techno Pink exterior finish and is embellished with custom pink elements inside and out. The “Pink Out” Spark will visit selected community walks throughout the month.
Last year with Chevrolet’s support, the American Cancer Society raised $1,079,633 in contributions to Making Strides Against Breast Cancer. The money helps fund research, wellness and breast cancer awareness education, and support for breast cancer patients and their families.
For more information on Chevrolet and Making Strides Against Breast Cancer, click HERE. And enjoy the photo of the Pink Chevrolet Camaro SS pace car making its appearance right in our backyard – at the Fairfax Assembly Plant in Kansas City, KS.